Labóh is a transdisciplinary public relations and communication consultancy dedicated to design and architecture.Our vision of communication can be defined as integrated and exceptionally precise, in those sectors where sensitivity and passion are key to communicating creative projects and brands with their own values. We are dedicated to maintaining relationships with the media, activating relationships with institutions and opinion leaders and consolidating our clients’ business network.
Our vocation is to promote and spread the culture of the project in all areas related to design: product design, interior design, architecture, art, fashion, graphic design, photography, cinema and society. From our head offices in Barcelona we work internationally to spread the identity, values and different projects and activities of our clients: institutions, trade fair organisations, companies, professional studios and events.
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Design Beyond Things. The Object as an Agent of Transformation is the official hybrid exhibition of the European Union (EU) at Expo 2025 Osaka, taking place from 31 August to 13 September 2025. Curated by Patrizia Catalano, architect, professional journalist, and founder of HoperAperta, and Miriam Giordano, communication expert and founder of Labóh, the exhibition is produced by Labóh and HoperAperta. The collective exhibition is presented in the EU Pavilion and extended in the Baltic Pavilion, bringing together 35 design projects by leading designers from 17 European countries.
Read MoreWe are proud to announce Labóh is the communications agency responsible for leading and designing the dissemination of the UIA World Congress of Architects 2026 Barcelona across press, social media and events.
On May 26 and 27, 2025, the Mies van der Rohe Pavilion became a meeting place for journalists, architects, and cultural agents from across Europe. Within the framework of Barcelona Setmanes d’Arquitectura and the EUmies Awards Talks, the fourth edition of Architecture and the Media was held, a conference conceived as a space to learn about and exchange experiences on the dissemination of architecture through the media.
The Fundació Mies van der Rohe presents "Suspendre el cel", a new artistic intervention in the Mies van der Rohe Pavilion by the Brazilian artist Caio Reisewitz, organized with the Prats Nogueras Blanchard gallery, within the framework of Barcelona Gallery Weekend.
Read MoreWith temperatures rising and heatwaves set to intensify, coupled with dwindling biodiversity in cities across the world, there is an urgent need for a rethink in urban development. Devised in a three-way collaboration between Stefan Diez’s industrial design studio Diez Office, the American Hardwood Export Council (AHEC), and urban greening specialists OMCºC, Vert is an experimental proposition for a modular structure that can address both issues.
Read MoreSixteen artists from various disciplines reinterpret the traditional Catalan clay pitcher, showcasing at Fuorisalone the vitality and savoir-faire of Barcelona's creative scene.
Read More362 works, 38 countries; 125 regions; 240 places, 7 jury members.
Read MoreA site-specific intervention that, based on the relationship that the author establishes between the shapes that are drawn on the walls of the Mies van der Rohe Pavilion and the stains of the Rorschach test, opens a new interpretation of this iconic building from psychology within the framework of Barcelona Gallery Weekend and the Swab festival.
Read MoreThe installation was the central setting of Model, Barcelona Architectures Festival.
Read MoreThe artistic intervention "The Cost of Money: Raft" by Mark Cottle transforms the Mies van der Rohe Pavilion with thousands of plastic bags that point to the very high human and environmental cost of capital.
Read MoreEUmies Awards. Young Talent 2023. The Laboratory of Education Collateral Event of the 18th International Architecture Exhibition - La Biennale di Venezia.
Read MoreThe new eclectic gastronomic space of WOW Concept.
Read More“EUmies Awards. Young Talent 2023. The Laboratory of Education” Collateral Event of the 18th International Architecture Exhibition – La Biennale di Venezia
Read MoreCatalonia in Venice_ Following the Fish Collateral Event at the Venice Biennale is organized by the Institut Ramon Llull and curated by Leve in collaboration with Top Manta.
Read MoreCatalonia in Venice_ Following the Fish, project curated by Leve in collaboration with Top Manta and produced by The Institut Ramon Llull can be seen from May to November at the 18th International Architecture Exhibition – La Biennale di Venezia, as part of the program of the Eventi Collaterali.
Read MoreThe Lilly Reich Grants for Equality in Architecture celebrate International Women's Day with the presentation of the results of the current edition and the announcement of new calls for applications.
Read MoreAmica Dall, founder of Assemble, a collective focused on social and material processes in architecture, art, urban design and research, is the next international guest speaker in the Elisava Masters' Talks series with her lecture "The work of repair."
Read MoreThe winners of the 3rd Lilly Reich Grant for Equality in Architecture, Ma. Elia Gutiérrez Mozo, José Parra Martínez, Ana Gilsanz Díaz, Joaquín Arnau Amo, have presented their proposal “Anna Bofill Levi. La arquitectura como contracanto: 1977-1996” in the Mies van der Rohe Pavilion.
Read MoreBringing together the work of 17 students selected from nine Spanish design schools, SLOW Spain: Slow design for fast change showcases the talent and ideas of the emerging design generation while exploring the material possibilities of four sustainable but underused American hardwoods.
Read MoreInma Bermúdez and Moritz Krefter (Studio Inma Bermúdez), Jorge Penadés and Alvaro Catalán de Ocón present new designs for public spaces.
Read MoreElisava presents the second edition of Elisava Masters' Talks, a series of conferences that will run from November 2022 to May 2023. Free and open to all citizens, the speeches will be conducted by top-level international creatives.
Read MoreThe Fundació Mies van der Rohe presents the artistic intervention The Grid, which will be on view at the Mies van der Rohe Pavilion from November 8 to 20, as part of the Loop Festival.
Read MoreThe emblematic premium sneaker & streetwear consignment store Presentedby continues its expansion in the Middle East, with the opening of a new store in Riyadh, designed by External Reference, the Barcelona based architecture firm founded and directed by Carmelo Zappulla.
Read MoreOMA Octavio Mestre Arquitectos and Elastiko, an architectural studio headed by Iker Alzola, are responsible for the architecture and interior design for the new headquarters of Magic Box, a leading company in the collectible toy industry.
Read More“Escaleras y Mirador Vela” is a culmination of the Passeig del Mare Nostrum with a walkable architectural façade consisting of a staircase and an elevated walkway located at +9.30 meters.
Read MoreMay 12th is for the celebration of the EUmies Awards Day 2022!
The 2022 Winner of the Architecture Prize is Grafton Architects, Dublin for the Town House – Kingston University, London.
The 2022 Winner of the Emerging Architecture Prize is the La Borda cooperative housing by Lacol in Barcelona.
Read MoreInterior and exterior nature, the main features of this house with mediterranean roots designed by Garcés de Seta Bonet Arquitectes.
Read MoreThe European Commission and the Fundació Mies van der Rohe, have revealed the seven finalists that will compete for the 2022 European Union Prize for Contemporary Architecture – Mies van der Rohe Award, 5 in the Architecture category and 2 in the Emerging Architecture category.
Read MoreDiscover the 40 selected works.
Read MoreExternal Reference and Onionlab Design the Exhibition tour of the Spain Pavilion at Expo Dubai 2020.
Read MoreYoung Talent Architecture Award 2020 Educating together | Awards Ceremony and Debates.
Collateral Event of the 17th International Architecture Exhibition – La Biennale di Venezia.
AHEC and Wallpaper* present Discovered – a showcase of emerging international talent.
Read MoreUSM and ADEYAKA BCN launch the second edition of the ideas competition, transforming the Mies van der Rohe Pavilion into the workplace of the future.
Read MoreSite-specific intervention at the Mies van der Rohe Pavilion. From 15 to18 April 2021
Read MoreExhibitions and activities will show throughout 2021 his many facets as a creator: architect, designer, photographer and teacher, bringing his professional and human figure to the general public.
Read MoreMIRALLES, a tribute that remembers the great architect in all his facets.
Read MoreSite-specific intervention at the Mies van der Rohe Pavilion. From 25 March until 11 April 2021
The European Commission and the Fundació Mies van der Rohe announce today the first list of 449 works (completed between October 2018 and October 2020) competing for the 2022 European Union Prize for Contemporary Architecture – Mies van der Rohe Award. These works will be joined in September with a new group of nominees finished between November 2020 and April 2021.
Read MoreWe are really happy to announce our new collaboration with the American Hardwood Export Council, which has relied on Labóh's services for communication and press office for Spain!
Read MoreThe Fundació Mies van der Rohe's programme of activities for 2021 is a hybrid between the proposals in an on-site format at the Mies van der Rohe Pavilion and the online proposals on the Fundació's different websites and social media.
Read MoreBARQ International Architecture Film Festival Barcelona, takes its first steps towards becoming one of the most vigorous platforms for discussion on the challenges that architecture, urban design, landscape architecture and design have today.
Barcelona prepares to host three international events of reference in the field of architecture:The World Capital of Architecture and the World Congress and General Assembly of the International Union of Architects (UIA) in 2026; the XV Spanish Biennial of Architecture and Urban Planning (BEAU), and the New European Bauhaus.
Read MoreDesigned by the architecture firm led by Carmelo Zappulla, the tree is made with an intelligent biomaterial capable of absorbing more than 15 kg of CO2 per year through photolysis.
Read MoreExternal Reference, the award-winning architecture practice, founded and directed by Carmelo Zappulla, designs the new store in Dubai of the premium sneaker & streetwear consignment boutique, Presentedby, that opened its doors on December 9th, at Level Shoes in The Dubai Mall.
Read MoreThe European Commission and Fundació Mies van der Rohe have announced a change of calendar for the next European Union Prize for Contemporary Architecture – Mies van der Rohe Award that will be postponed until 2022 due to international concern about the spread of the coronavirus.
Read MoreMeet the Winners of the Young Talent Architecture Award 2020!
Read More12 Finalists will compete to win the Young Talent Architecture Award (YTAA) 2020 and 9 other Finalists will compete to win the Asia Edition of YTAA 2020.
Read MoreArtistic intervention at the Mies van der Rohe Pavilion, Barcelona.
16 September, 12 October 2020 – Opening 16 Sept. 19h
Read MoreExternal Reference unveils the new Presentedby store at Le Bon Marché Rive Gauche, the first project of the studio in Paris.
Read MoreThe new workplace space at 22@ strives to become a pioneering centre for Barcelona start-ups. It is presented as a single, visually continuous space, but one in which various teams can work, enhancing the dimension and luminosity characteristic of this type of Poblenou office space.
Read MoreThe Fundació Mies van der Rohe with the artist Katarzyna Krakowiak and curators Marcin Szczelina and Ivan Blasi present “It Begins With One Word.Choose your own”, a new structure, both architectural and linguistic, on view at the Mies van der Rohe Pavilion from 23 July to 23 August.
Read MoreMarking the 135th anniversary of the birth of the german designer, Fundació Mies van der Rohe presents the 2nd edition of the Lilly Reich Grant for equality in architecture.
Read MoreMay 11th-14th 2020 online and in English
Read MoreWe have officially inaugurated our new office at Calle Casp, 12 (Barcelona). Visit us!
Read MoreThis 2020 the Mies van der Rohe Pavilion is activated more than ever as a public platform to dissolve the boundaries between architectural research and the arts, promoting the dissemination of architecture in collaboration with an extensive and varied network of entities and People.
Read MoreThe Clockwork is the most ambitious project yet a 4-story flagship store in one of Bangkok’s unequivocally cool streets Thonglor.
Read More“A series of talks, debates and networking spaces focused on the architecture and the media”
Read MoreIn the heart of Madrid, facing imposing Madrid City Hall building. Cloudworks Cibeles is one, and many spaces. There are possibilities open to coworkers, possibilities that create community and invigorate the emergence of ideas and synergies.
Read MoreThe design and communication studio Clase (based in Barcelona) presents Copy Park, the first issue of ‘Park, The Magazine’, the new biannual magazine edited, designed and published by the studio in collaboration with international professionals from different disciplines.
Read MoreThe Young Talent Architecture Award (YTAA) 2020 has been launched on the occasion of «Perspectives: Young Architects’ Forum» organised by the Architects' Council of Europe in Barcelona.
Read MoreZela restaurant is in a prominent corner of the ground floor of the refurbished Norman Foster’s, Hotel Me in West End London, with two marvellous arched window facades. The space is 300 m2, rectangular in floorplan with a height of 2,90m at its centre and 3,50m at its perimeter next to the façade.
Read MoreThe European Commission and the Fundació Mies van der Rohe have presented the winners of the European Union Prize for Contemporary Architecture – Mies van der Rohe Award 2019.
Read MoreAs the first edition of Spam Roma is coming to the end, we would like to take a moment to thank PPAN and Ordine degli Architetti di Roma for inviting us being media partner with Italian-Architects and participating at the event with Anna Ramos, director of Fundació Mies van der Rohe.
Read MoreOn Tuesday 28th of May the young Italian ceramist Giorgio di Palma presented in the garden of the Italian Institute of Culture of Barcelona, the permanent artistic installation MUTAZIONI. Nuove forme dell’artigianato e del design in Puglia - MUTATIONS. New forms of crafts and design in Puglia.
Read MoreThe Italian Institute of Culture of Barcelona in collaboration with Apulia Film Commission and the Filmoteca de Catalunya present “Deviazioni: Puglia fuori traccia”, a selection of 7 films related to Puglia, the Italian region invited to the second edition of “Italia Repubblica Creativa”, a program of cultural activities promoted by the Consulate General of Italy in Barcelona.
Read MoreUnder the title ‘_Import WB _Export BCN. Re-activate the city’, Cities Connection Project’s (CCP) new event-exhibition, created in collaboration with Wallonie-Bruxelles Architectures, is opening today at the ULB – La Cambre Horta Faculty of Architecture in Brussels.
Read MoreEvery year Cities Connection Project (CCP) chooses two European cities and connects them throughtheir shared knowledge and renowned architects’ projectsin a ‘back and forth’ event.
The project exhibits 20 selected works from both cities hosted in the guest city and proposes roundtables, discussion meetings with professionals, conferences and other activities open to the general public.
Read MoreBMLD, lighting design studio based in Barcelona, has carried out the lighting renovation of the refurbishment of the Diagonal Mar Shopping Center. The studio, led by Birgit Walter, has developed a project over the past three years.
Read MoreThe granting ceremony of Young Talent Architecture Award (YTAA), that brings together the best graduation projects from European architecture, urban planning and landscape schools, was celebrated yesterday 20th September 2018 at Palazzo Michiel in Venice.
Read MoreCities Connection Project celebrates 5 editions connecting European cities through reference architecture projects carried out by young architects and presenting a dialogue between two cities. During these years, more than 150 works – 55 projects in Barcelona- have been showcased, which has allowed 62 Catalan studios to be visible throughout all of Europe. Thus, in addition to these different connections made in Ticino, Geneva, Zurich, Lausanne and Brussels, the exhibitions were also shown in the cities of Tarragona, Lugano and Milan
Read MoreSince 1944 Jané Group has been one of the main liquor stores in Tarragona. In 1980 they settled in a large area of 700 m2 in the KM1187 between El Vendrell and Comarruga, a place that Carmelo Zappulla, CEO of External Reference and Chu Uroz transformed in 2019 into a modern liquor store that will give a turn to this brand of trajectory.
Read MoreThe Moritz factory is since 1856, one of the first breweries in Barcelona, and one of the first to brew craft beer. Although this factory was closed for 33 years it was reformed by the Architect Jean Nouvel in 2011 and after this great leap our client asked us to turn the space around based on this remodeling
Read MoreAlmudena and Jordi asked JESÚS PERALES to design a ground floor house, for them and their two children to live in. They have many hobbies, such as music, arts and crafts and cooking. They always look forward to spending time together as a family.
Read MoreAnnouncement of the Young Talent Architecture Award 2018 finalists that compete for the prize.
Read MoreThe 4 Winners are: Hendrik Brinkmann, Julio Gotor Valcárcel, Matthew Gregorowski, Loed Stolte.
Read MoreThe Fundació Mies van der Rohe announced today in Venice, within the frame of the 15th International Architecture Exhibition - La Biennale di Venezia, the three winners of the Young Talent Architecture Award (YTAA) 2016.
Read MoreThe Young Talent Architecture Award (YTAA) launches its second edition supporting the talent of recently graduated Architects, Urban Planners and Landscape Architects.
Read MoreTwenty Swiss architecture studios will exhibit a collection of their projects at the Arts Santa Mònica between 13th and 23rd November 2014, as part of the Cities Connection Project
Read MoreThey all agree: Architecture deserves better dissemination. This is precisely why so many journalists met up in Barcelona on May 14th and 15th at the Fundació Mies van der Rohe for the 1st European Conference on Architecture & the Media.
Read MoreOnce again, USM collaborates with the best contemporary architecture and furnishes the houses of the Solo Houses project.
Read More→ The Asia Edition of Young Talent Architecture Award (YTAA) is launched in parallel with the 2020 European edition
→ For the first time, an independent edition is organised with the four Strategic Partners of the European Union in Asia: China, India, Japan and South Korea aiming to promote exchange and cooperation with their YTAA counterparts in Europe and in the 2020 guest countries: Brazil, Chile and Mexico.
→ Schools registration is now open for graduation projects presented by students from those four countries over 2018-2019
Read MoreThe artistic intervention, outcome of the first call of the Lilly Reich Grant for Equality in Architecture opens on the eve of the Women’s Day. The investigation, carried out by the architect Laura Martínez de Guereñu materializes in the Mies van der Rohe Pavilion to draw attention to Lilly Reich’s work, which history had relegated.
Read MoreThe Fundació Mies van der Rohe and Side Gallery present the intervention No Fear of Glass by the designer Sabine Marcelis in the Mies van der Rohe Pavilion.
Read MoreFundació Mies van der Rohe periodically invites artists and architects to provoke new looks and reflections through their interventions in the Pavilion, enhancing it as a space for inspiration and experimentation for the most innovative artistic and architectural creation. After SANAA, Jeff Wall, Ai Wei Wei, Enric Miralles, Andrés Jaque, Antoni Muntadas, Domènech and Anna & Eugeni Bach, among others, this year The Mies van der Rohe Foundation periodically invites artists and architects to provoke new looks and reflections through their interventions in the Pavilion, enhancing it as a space for inspiration and experimentation for the most innovative artistic and architectural creation. After SANAA, Jeff Wall, Ai Wei Wei, Enric Miralles, Andrés Jaque, Antoni Muntadas, Domènech and Anna & Eugeni Bach, among others, this year American artist Spencer Finch will be in charge of intervening in the Mies van Pavilion der Rohe with the proposal 'Fifteen stones (Ryōan-ji)'.
Read More• The artistic intervention turns the Mies van der Rohe Pavilion into a life-size mock-up and clad it with the same white material all over;
• After a transformation process that began on November 8th, the intervention has been opened today, November 16th, with the Pavilion completely white.
• Furthermore, a round table discussion has been held with the project creators Anna and Eugeni Bach and the architects María Langarita and Carlos Quintáns based on the reflections of architect and academic Juhani Pallasmaa;
Read MoreThe Fundació Mies van der Rohe, jointly with BOZAR and Naples University – Frederic II, presents the project “Artists in Architecture. Re-activating Modern European Houses”, with the support of the European Commission – Creative Europe.
Read MoreThe Swiss firm USM has held its annual event in Barcelona, from 24 to 26 May 2018, where it has transformed the Mies van der Rohe Pavilion into a home, with the collaboration of the magazine Openhouse. The intervention also included a day of talks on art, architecture and design, with guests such as Alberto Campo Baeza, Solo Houses and UNStudio.
USM and ADEYAKA BCN are proud to present the Award Ceremony of the international competition of ideas Pavilion Workplace. The event took place today, Thursday June 6th 2019 at the Mies van der Rohe Pavillion.
Read MoreThe Institut Ramon Llull presents the Collateral Event “Aftermath_ Catalonia in Venice. Architecture beyond architects” within the framework of the15th International Architecture Exhibition that the director Alejandro Aravena has titled “Reporting from the Front”. The project is curated by the architects Jaume Prat and Jelena Prokopljević and film director Isaki Lacuesta. It uses audiovisual installations to spotlight seven cases of public architectural interventions, which were chosen as virtuous examples of architecture that improves the user’s relationship with the urban, social and natural environment.
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